AI CREATIVE DIRECTION / BRAND VISUALS

Make them
feel.

I create distinctive ads and brand visuals — combining creative direction, AI and a hands-on approach to make brands felt and remembered.

WATCH SHOWREEL

WRONG ANGLE / AN INDEPENDENT CREATIVE PRACTICE

WRONG ANGLE / BRAND VISUALSSHOWREEL / 2026

SHOWREEL / 00:45

01 / SELECTED WORKSELF-INITIATED CONCEPTS & VISUAL STUDIES

Different worlds.
One point of view.

Three projects.
Three different feelings.

MOTION / SOUND DESIGN

Full Throttle

Speed you can feel. A continuous manoeuvre, deliberate camera angles and an engine-led edit.

CHARACTERS / CINEMATIC SCENE

The Table

Tension around a table. Character presence and a moving camera shape the scene.

SELF-INITIATED ADVERTISING CONCEPT

Fragrance

A feeling before a product. Portraiture, light and atmosphere build a world around fragrance.

EXPLORE ALL FIVE PROJECTS THE INTERACTIVE FILMSTRIP

02 / MY APPROACHINTENTION BEFORE GENERATION

Creative direction first.
AI second.

The feeling leads.
The tools follow.

I think in scenes: what the viewer sees, where the camera moves and what the cut makes them feel. I want a brand to be felt — through its character, texture, rhythm and atmosphere.

From camera planning in Blender to generation and the final edit, I make deliberate choices at every stage. The goal is work with presence, warmth and a reason to keep watching.

Concept

We define the audience, the idea and the emotion. References give the project a clear direction.

Art direction

I shape characters, locations and key frames. Camera tests help plan space and movement.

Production

I develop motion and refine the material, checking composition, continuity and character consistency.

Post-production

Editing, pacing and sound bring the scene together. We review the cut and agree the final delivery.

THE CREATIVE NOTEBOOKBehind the idea.Moodboards, character development and camera tests — a look at how I build a visual world.

Creative moodboard combining character, costume, movement and location references — Reference moodboard — connecting character, costume, movement and atmosphere. Images collected as creative references.

Character development with costume and multiple views — Character development / appearance and costume

Blender staging test for a scene around a table — Camera planning / space and character positions

Blender overhead test of a drift trajectory — Motion planning / trajectory and camera angle

03 / BEHIND WRONG ANGLEONE PERSON. MANY WORLDS.

A point of view.
A human behind it.

I’m the creative behind WRONG ANGLE. I develop ads and brand visuals with a focus on emotion, character and atmosphere. I’m drawn to fashion, unexpected perspectives and images that make you stop for a moment.

I care about how a scene feels as much as how it looks. A camera angle, a pause, a sound or a small detail can give an idea its character. That’s the part of creating brand visuals I keep coming back to.

Open to creative roles and project collaborations.

AI CREATIVE DIRECTION / BRAND VISUALS

Make them
feel.